Bachelor of Marketing & Business DevelopmentAdd to shortlist
Business & Economics
Marketing
Bachelor of Marketing & Business Development
4 years
€7935 pa
Programme profile
An excellent introduction to all the specialist disciplines within the general area of marketing and communications.
The programme gives you a choice from five majors:
Marketing
Advertising & Promotion Management
International Business Management
Public Relations & Media Communication
Corporate Communication & Event Management
Skema offers you two tracks:
International Partner Track: two years at SKEMA Bachelors followed by two years abroad at a partner university [mostly in US, Canada, UK or Australia], leading to a double degree
Exchange Track: seven semesters at SKEMA Bachelors with one semester abroad at a partner university leading to a bachelor's degree in Corporate Communication
Programme content
Your major will include:
General education modules;
Core courses;
Core electives;
Free electives: sports, languages, computing skills, modules from another subject area.
International Partner Track: you spend the first two years at SKEMA Business School studying general education courses and core courses of the chosen major. Revision courses in maths are available if required, as well as computer and multi-media skills, to prepare students for their transfer abroad. Years 3 and 4 (the junior year and senior year) are spent in a partner university abroad. SKEMA has a network of partners among some of the most prestigious English-speaking universities around the world.
Exchange Track: you spend seven semesters at Skema and one at a partner university.Your degree is awarded on completion of an end-of-studies internship of a minimum of four months. Students are required to submit a written report and present it orally in front of a panel
Progression
The institution doesn't currently offer a related Masters programme, taught through English
Entry Requirements
3 A-levels + 3 GCSEs
Six subjects at Leaving Certificate including 2 at H5.
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15 June