BA Fashion Communication and New Media Add to shortlist
Art & Design
Fashion Design
BA Fashion Communication and New Media
3 years
€14400 pa
Programme profile
The purpose of this programme is to train professionals to ‘communicate’ fashion and luxury through existing media and new media, responding to the new demands of global fashion.It explores the basics of fashion communication by looking at historical and traditional examples before moving onto more recent expressions in videos, websites and through social networks.
The ability to convey emotions through the use of images is the foundation of the skills of fashion communicators. Participants will be trained in order to prepare them for an industry where the visual language of appearance has always been key in the narrative. Several research initiatives, both personal and professional, will help the participant deepen their understanding of the topics covered in the three-year course, with the goal of providing them with all the tools necessary to communicate the values of a brand, a fashion designer, a collection, a world of ‘values’ with a unique and differentiating style.
Fashion communicators use the tools of brand advertising and promotion to reflect and represent the image of the brand. They are great communicators and use their public relations expertise to best place a fashion company in the market. These professionals can work independently as freelancers or coordinate a team in a fashion company, work in a traditional editorial or in the evolving domain of new media.
Programme content
FIRST YEAR: fashion writing: editorial environments; image construction; history of art and style
SECOND YEAR: fashion communication; the art of reportage; video editing; design and cultural perspectives
THIRD YEAR: fashion communication; digital PR management; new apps; research theory & practice
Entry Requirements
Two A-Levels [CC] and four GCSEs
Six passes at Leaving Cert [two at HC3]. Subjects to include Maths
No
Yes
Yes: Letter of Motivation
01 September
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