BA Business: International Marketing & SalesAdd to shortlist

University of Applied Sciences, Wiener Neustadt

Austria

Business & Economics

Marketing

BA Business: International Marketing & Sales

3 years

€726 pa

Programme profile

This programme aimed specifically at the international business sector of today. It endeavours to prepare students for the demands of a globalised economy and offers an extensive and practical education in business management and consultancy. Special emphases are placed on personal and leadership skills and a specialist consultancy proficiency.

The first three semesters are intended to teach students the basic key areas of business, the third semester being an optional time spent at one of the University of Applied Sciences" partner universities abroad. In the fourth and fifth semester, students are required to specialise in either International Marketing and Sales or International Accounting and Finance. The sixth and final semester of the programme is an internship of approximately five months.

Programme content

Year 1: Fundamentals of Accounting; Principles of Corporate Finance; Principles of Marketing; Economic Thought; Legal Systems and Principles; Personal Skills Assessment; Mathematics; Business Software Systems; Foreign Language; Financial Accounting ;Principles of Sales; Principles of Management; Microeconomics; Contract Law; Statistics

Year 2: Cost Accounting; The Financial System; Strategic Management & Corporate Planning; Macroeconomics; European Law; Team Organisation; Business Information Systems; Business Ethics; Financial Planning, Budgeting & Controlling; International Sales Law Job Applications and Assessment; Consultancy Skills; Consultancy Models; Research Methodology; International Marketing Strategy and Planning; Selling Skills and Competencies; Elective

Year 3: Intercultural Business Dimensions; Project Management and Applications; Company Analysis; Advertising and Market Communication; Brand Management; Sales Force Management and Strategy; Elective; Internship; 2 x Bachelor Papers

Progression

The university offers a related Masters programme, taught through English, in the following area:

- Business

Entry Requirements

3 A-levels (grades between A and E) + 3 GCSE (grades between A and C). Subjects to include Maths

Six subjects at Leaving Certificate including at least two 2 at HC3. Subjects to include Maths

Yes

Yes

Yes

01 January

31 May