BA International Leisure & Events ManagementAdd to shortlist

Programme profile

As a leisure manager you create surprising leisure products and unforgettable experiences. Creativity is the essence of your work, but strictly directed planning, a well-conceived business plan and a substantiated budget are also important. You work on developing new leisure products based on changing trends. You are responsible for marketing or, alternatively, you are busy organising a congress, an event or an exhibition. You find solutions using an integrated management approach. Your career is in an international environment and demands a cross-cultural perspective.

This programme is delivered thematically. This means that subjects such as economics, psychology, management, communication and market research are dealt with in content-related projects, rather than in separate topics. Examples of modules are: Project management, Leisure basics, Leisure direction, Event Organisation, Imagineering and Marketing and Communication.

Programme content

Year 1 Together with your fellow students from International Tourism Management, you start with a combined introduction year into the leisure &  tourism industry. You work on several projects, together with a team of students. In a project several aspects play an important role, such as planning, creativity, budgeting and theoretical knowledge. After the first year you make a final choice for tourism or leisure.

Year 2: Leisure is a very broad term. In the second year you have the opportunity to focus on:

- International Event Management
- Attractions & Theme Park Management (limited number of  scholarships available)
- Social Innovation
- International Leisure Management (broad-based)

Year 3: Most of the third year is occupied by a placement (about seven months). You may perform your placement either for a company in the Netherlands or, preferably, abroad.

Year 4: In the first half of the fourth year, students work on a large-scale project, commissioned by the leisure industry. You may, for instance, organise a festival, write policy plans or investigate the marketing activities of a sports club. The second half of the fourth year is reserved for your individual graduation project. At the request of an organisation from the industry, you will carry out a project or conduct research in your specialist area

Progression

The university offers a related Masters programme, taught through English, in the following area:

- Events Management
- Imagineering

Entry Requirements